About Us

Niji Bébé was created by a mamma for mammas and bébés in September 2021. The name Niji Bébé was chosen in memory of a pregnancy loss and in honour of a new blessing, in hopes that families, including ours, can rejoice in the blessings of a healthy child while reflecting on the previous loss.

The translation of Niji Bébé is 'Rainbow Baby,' where Niji means 'rainbow' in Japanese and Bébé, 'baby' in French, refers to a baby born after the parents experience a pregnancy loss. The name draws on the rainbow symbol, representing beauty after a dark time. We hold our experience so deeply in our hearts, and working on this keeps us grounded and grateful.

With an aim to bring affordable baby and kids products to all, we started out selling low-priced baby and kids clothing on Facebook Live. Shortly after, we expanded to running group buys, covering a wide range of collections that included bathtime essentials, educational toys, indoor climbing frames, Montessori furniture, and more.

Nevertheless, our primary focus is on wooden toys, which are amazing at supporting cognitive development and developing various skills in children. As it is, wooden toys are typically exorbitantly expensive; therefore, we have worked really hard to source low-cost manufacturing without compromising on quality so our products can be reasonably priced.

Stay tuned for our upcoming group buys!

Niji Bébé Gives Back: Every product you buy from Niji Bébé helps support our ability to provide baby essentials to struggling mammas and bébés who need a little helping hand. We support these mammas on a quarterly basis, customarily during the festive and holiday seasons. This wouldn’t be possible without your support.